Thanks to the entire team at 4x3 for making us look awesome at SEMA!
In collaboration with Ansell, 4x3 designed a microsite highlighting the 2019 SEMA Show which hosted an interactive game and information about the POWERED TO PROTECT show display.
The microsite was created for the purpose of educating consumers in the automotive aftermarket about Ansell's wide array of protective gloves and clothing. We created an interactive game on the microsite to quiz SEMA Show attendees on their knowledge of the Ansell products. The game encouraged participants to match protective glove and clothing types to the hazardous situations in which they are used. Participants received promotional items for completing the game and were entered into a grand prize drawing.
The custom Drupal theme with trade show specific content and a user-friendly web form was also used as a landing page for content marketing associated with SEMA Show. 4x3 incorporated the superhero motif and atmospheric background used on trade show materials to create a consistent look and feel.
Ansell challenged 4x3 with creating an exhibit that prioritized engagement with SEMA Trade Show attendees as it boosted brand presence to reflect the company's growth in automotive aftermarket protection products.
