Forging New Traditions on Beer Friday
In the spirit of unity during these unprecedented times, we created Beer Friday LIVE, a weekly video podcast that is streamed every Friday afternoon.
Even in inclement weather, we always have a great turnout, and that is thanks in part to the pre-sale of tickets that is successfully promoted by 4x3’s social campaigning.
Jennifer Cabell
Historic Odessa Foundation
The annual Odessa Brewfest brings the finest regional and national craft breweries, local gourmet food, artisanal products, distilleries and wineries, live music and art to the beautiful grounds of the 1769 Warner-Wilson house in Odessa, DE.
Regularly-Scheduled Social Campaigns
Intensive summertime promotion of The Brewfest includes ticket specials; photos of past years’ events; periodic newsletters; specific brewery promotions; and a brew-bracket contest that runs for two months, facilitated by online voting and results.
Social platforms: Facebook, Twitter, Instagram, Pinterest
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Beer Friday Podcast Episode One
This week we talked with 4x3’s very own Gregg about Cool Cars for Kids, shared some essential social media tips for businesses and, as always, gushed over our Pooch Pick of the week.